Vanilla Star Unveils Smart Girls Rock Ad. Campaign featuring US Olympic Gold Medalist Nastia Liukin & Myspace Recording Artist Kate Voegele

New York, NY (PRWEB) August 26, 2008 -- Vanilla Star is a brand that dares to be positively different at a time when young women seek positive role models amongst their own peer groups.

Vanilla Star Jeans is the rising star of tween & junior labels amongst major retailers such as Macy's , Belk, Wet Seal,and JC Penney's, just to name a few. Vanilla Star has set its sights on celebrating the positive attributes of young women by allowing them to "live their dream" thru the Live The Dream Scholarship, awarded annually to young women to pursue their dreams in academics, fashion, sport & entertainment.

With much praise from Vanilla Star's customer base & the retail success of the "Smart Girls Rock" Ad. Campaign; Vanilla Star will be dropping the second series of the campaign featuring US Olympic gymnast, Nastia Liukin & Myspace Records artist, Kate Voegele.

The Ad. Campaign will drop in August , right in time for the busy back to school season in magazines such as Cosmogirl & Seventeen, along with buses, kiosks & billboards in New York & LA.

Nastia Liukin has taken the "Smart Girls Rock" message to the global stage as a member of the 2008 US Olympic Women's Gymnastics Team. Nastia is a Senior International Elite gymnast & a four time World Champion. Nastia's other accolades include: nine time World medalist, four time US National Champion and has won multiple Pacific Rim and American Cup titles. In 2005 she was also named the Gymnast of the Year by the International Gymnastics Hall of Fame and was a nominee in both the World Top 10 Athletes Award and the US Sport's Academy Athlete of the Year Award. In 2007 she joined 1996 Olympic Champion Shannon Miller as the most decorated American gymnast in World Championship competition. Nastia comes home from Beijing with 5 medals: gold, three silvers and a bronze.

Kate Voegele will be touting the "Smart Girls Rock" message as she embarks on her nation-wide headlining tour starting on August 8th, 2008. Kate's will be featured on the AT & T Olympics promotional album to be released on August 8th, 2008. Kate's music has also been featured in TV & film spots such as: Sister Hood of the Traveling Pants 2, DisneyMania, Oprah's Big Give , Extreme Home Makeover, The Reaper, So You Think You Can Dance, and One Tree Hill, where she has a recurring role as the singer/songwriter, Mia .

The juxtaposition of music, sport & fashion are mediums that unite Vanilla Star's customer base nationally & globally. Vanilla Star tapped Nastia & Kate as global ambassadors for the "Smart Girls Rock" campaign because they exemplify young women living their dreams in high profile & high pressure fields while remaining true to themselves as role models for other young women.

Nastia & Kate have designed signature t-shirts to promote the campaign with proceeds going to the Vanilla Star Live The Dream Scholarship, sold exclusively at www.vanillastarjeans.com.

CONTACT:

Aretha A. Sarfo/Anthea Dolly,VISIONS Entertainment & Publicity

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